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Putzfrau.ch, le business des femmes de ménage

En neuf mois, Putzfrau.ch a ouvert quatre bureaux romands grâce au bouche-à-oreille. Le directeur décrit l’histoire et le potentiel de cette étonnante entreprise.

Marc Espirito n’en est pas à sa première création d’entreprise, mais l’aventure qu’il vit avec Putzfrau. ch est la plus passionnante. L’entrepreneur romand a lance le concept de placement de femmes de ménage au début de l’année dans le canton de Vaud puis à Genève. Son agence a ensuite très vite fait parler d’elle, sans aucun effort marketing. De nouveaux bureaux s’ouvrent d’ailleurs en Valais et à Fribourg afin de confirmer la croissance en Suisse romande.
Le groupe Putzfrau.ch , créé il y a sept ans à Zurich, n’a cessé de grandir. Il emploie désormais près de 1000 femmes de chambre dans tout le pays dont une centaine en Suisse romande. Bénéficiaire de la franchise romande, Marc Espirito nous explique comment il gère son expansion et les défis de cette entreprise pas comme les autres.

 

Putzfrau.ch sonne terriblement suisseallemand. Pourquoi reprendre ce concept en terres romandes?
L’idée fonctionne très bien à Zurich depuis sept ans et je connais le fondateur. J’ai décidé de m’associer avec lui et de prendre la franchise romande. De toute évidence, la demande est aussi forte ici qu’en Suisse alémanique. C’est un besoin national.

 

Pourtant, il existe des femmes de ménage depuis des siècles…
Oui, mais les incitations à déclarer son personnel de maison sont beaucoup plus concrètes aujourd’hui et les mentalités évoluent, notamment chez les jeunes ménages. Plus de 400 000 foyers en Suisse emploient une femme de ménage et très peu le font dans les règles, on estime à 80% le taux de non-déclaration. En outre, Il est ahurissant de constater certaines formes d’exploitation dans ce milieu.

 

Vous n’êtes pas une entreprise humanitaire?
Non, nous sommes des entrepreneurs. Notre priorité est de proposer du travail à des personnes qui seront protégées, assurées et reconnues par la loi afin de bénéficier de tous les avantages sociaux. Je reçois près de 100 CV par mois, je peux vous affirmer que de nombreuses femmes de ménage demandent à être déclarées. Et le turnover chez nous est quasi inexistant.

 

Les particuliers vous contactent de plus en plus, pourtant vos prix sont plus élevés que ceux du marché «gris» avec un taux horaire de 39 francs.
Nos prix sont en effet plus élevés que la moyenne et c’est tout à fait logique. Nous épargnons aux employeurs tous les risques, que ce soit de vols, de dommages ou même des ennuis avec la justice. Notre personnel est formé et efficace, les clients y gagnent très souvent en heures de ménage et donc en budget final.

 

Combien payez-vous vos employés?
En moyenne 24 francs de l’heure et ils me «coûtent» environ 34 francs.

 

Quel est votre business model?
Nous fonctionnons avec des charges légères et le chiffre d’affaires est déjà important. Le modèle est donc très dynamique et la demande est exponentielle tant le boucheà- oreille fonctionne bien. A Zurich, 90% des nouveaux clients viennent de la part de la clientèle existante. En Suisse romande, nous enregistrons 20 nouveaux ménages par mois.

 

Putzfrau.ch débarque en Suisse romande et crée un petit buzz. On peut s’étonner du manque de concurrence régionale.
Il existe des petites structures, très localisées. Nos ambitions sont plus importantes. Mon objectif est d’employer 250 à 300 femmes de ménage d’ici à 2013. J’ai déjà engagé cinq représentants pour couvrir les différentes régions romandes. Nous proposons aussi des services annexes et pouvons travailler pour les PME ou les expatriés, par exemple.

 

Comment êtes-vous financé?
Je fonctionne avec 100% d’autofinancement. J’ai déjà lancé plusieurs sociétés dans ma carrière et je suis consultant en entreprises. Je travaille actuellement à pleintemps pour encore developer Putzfrau.ch.

 

Travail au noir: 200 millions de pertes
Travail au noir: 200 millions de pertes Les autorités suisses ont annoncé vouloir agir avec une sévérité accrue contre le travail au noir. Il faut savoir que le manque à gagner pour l’Etat est estimé à 200 millions de francs par an en TVA et cotisations sociales. Marc Espirito ne veut pas polémiquer sur le sujet des femmes de ménage mais son discourse est tranché: «Nous sommes évidemment contre le travail au noir. Un tel procédé est punissable et comporte des risques élevés. Et nous sommes fiers de mettre les femmes de ménage au centre de nos préoccupations. Par exemple, ce sont elles qui décident où et quand elles veulent travailler. Notre entreprise est soumise à une convention collective. Cela permet de garantir que l’ensemble du personnel est employé à des conditions progressistes et équitables.»

 

Auteur: Edouard Bolleter

 

pdf pme magazine 10/2011 388.04 Kb

Google Reviews
4.7

Based on 912 Reviews

Profilbild von Simon Zeiser
in the last week
Der Einsatz alle 14 Tage entlastet mich enorm. Frau Stojkovic ist pünktlich, zuverlässig und sie putzt sehr sauber.
Ruth Meier
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in the last week
Lovely friendly lady cleaning our house, working very hard.
Olga Gericke
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in the last week
Gute Struktur, klare Kommunikation, transparente Leistung. Es ist DIE Lösung für die jahrelang währende Putz-Diskussion.
Yvonne Heertsch
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in the last week
Die Anmeldung im Portal ging sehr gut. Die Vermittlung einer Putzfrau erfolgte kurzfristig und problemlos.
Ute Raettig
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in the last week
Sehr angenehme Person, freundlich, sauber, pünktlich, Bügelt die Wäsche sehr gut.
Sonja Rossier
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2 weeks ago
We are very happy with the performance! The quality and reliability is excellent.
rafaelwohlgemuth
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3 weeks ago
Very nice and manageable hotel complex. The hotel was far from fully booked. We could go to an a la carte restaurant at any time without a reservation and always got a table. Food impeccable. The service is very good.
Elvir Hujdur
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a month ago
I am very happy with Valentina. She is very friendly, reliable and cleans very thoroughly, just as you like it to be. Great, finally a really good cleaning aid!
Verena Ottischnig
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a month ago
Our angel does household chores very carefully and conscientiously. She has a very friendly nature - we are very happy
Evelyne Salie
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a month ago
I have had a cleaning fairy from her for 1 month Company cleaning agency found. I'm very satisfied. The cleaning fee is punctual, reliable, friendly and does a very good cleaning.
Ursula Abegg-Kohler
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a month ago
We are very happy with the cleaning of our house. The quality, performance and punctuality are very good. Our cleaning lady is very pleasant, friendly and trustworthy. We can recommend this company with a clear conscience.
Roland Bachmann
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a month ago
Very well organized operation, clean cleaning, completely satisfied!
Daniela Siber
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a month ago
Very professionally planned down to the smallest detail, nothing to complain about.
Daniel Ehrsam
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2 months ago
Mega organized. They explain everything about work. Very good and flexible job opportunity.
Monica Dupont
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2 months ago
Professional service, good information and our "pearl" Ms. Mehdi does everything to our absolute satisfaction.
Claudia Haueter
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2 months ago
Our cleaning lady Tiziana is great and professional! We are very satisfied and can highly recommend the cleaning agency. Thanks!
Susanne Hostettler-Birrer
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2 months ago
Works exactly and the contact is very friendly.
sara mühlemann
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2 months ago
Excellent service, with superb employees.
Mark Jones
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3 months ago
I am always very satisfied with the cleaning agency. My special requests were always met. The employee responsible for me was punctual, meticulous and independently saw what was additionally necessary. I managed it independently and to my complete satisfaction. I recommend the cleaning agency Glattal with a clear conscience.
Pia Strucker
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3 months ago
I am very satisfied with my cleaning lady Saido Abti. She is very friendly, pleasant and is compared to. Open to improvements and tries very hard. Simply great. I am also satisfied with the administration. I find the cleaning academy convincing and very exemplary, so that the cleaning ladies are properly trained and gain self-confidence. Keep it up!
Dominique Antoinette Marti
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3 months ago
We have been extremely satisfied customers of the cleaning agency Schmid GmbH for around 15 years! During this long time there was also a change in our "cleaning fairy". The quality of the service remained consistently good over the entire period. We can recommend the company without reservation.
Walter Hohl
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4 months ago
Very reliable service with absolute top quality. From the booking to the first conversation and now the bi-weekly cleaning, everything runs smoothly and with minimal effort for me. I can only recommend.
Andreas Eberhard
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5 months ago
Excellent experience.
Miguemon Miguemon
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5 months ago
I am very satisfied with my cleaning lady and with Putzfrauenagentur work. The whole process is very well organised. Highly recommend.
Tatiana Panferova
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6 months ago
Very helpful, courteous and friendly team. Best quality at very fair prices. Can only be recommended.
Anjulie Byland
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6 months ago
Very well organized company, very nice and capable cleaning lady.
Anita Eschler
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7 months ago
The terms and conditions are unfortunately very questionable. The complicated break regulations also raise questions: are the breaks actually paid to the cleaning ladies? As a customer, I have to pay it. Why am I still a customer there at all? Because I've been assigned a very, very good cleaning lady. The pearl gets 5 stars, the agency see above PS: why is the managing director of Bern, Ms. Siegenthaler, posting here ???
Christiane Bracher
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7 months ago
I am very satisfied with the service. The cleaning fairy assigned to me is punctual, trustworthy and does her job thoroughly. A big praise. Communication with the agency is also very pleasant.
Marco Baldi
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7 months ago
Very satisfied since the beginning. I can only recommend. Thanks for the great service.
Nicolas Regenscheit
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8 months ago
simply the best...a service that we no longer want to do without. The cleaning lady is always on time, does her job reliably and carefully. I can only recommend.
Oliver Heinrich
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8 months ago
Very reliable handling of all formalities. It is communicated well and clearly, the cleaning order is recorded and charged. Then it starts ... and we have found a "pearl" that comes regularly. Excellent!
Christfried Böhm
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8 months ago
Everything was always perfectly cleaned. The attention to detail was evident in various small things, like in a good hotel. I can only recommend.
Peter Bollmann
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8 months ago
I am absolutely satisfied with the cleaning agency and can only warmly recommend it. Professional and always friendly, just as it should be.
JAMANIAKA
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8 months ago
Very professional, very diligent, and very reliable - recommend!
Kyra Bachmakova
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8 months ago
Professional reception of the order (cleaning, ironing) and clarification of specific requests. Prompt placement of a new employee after a termination. Minimal administrative effort for the customer.
Gabriel Benz
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9 months ago
My experience with this company has far surpassed any other service that I've worked with in Zurich. Very professional, pay attention to detail, willing to work with you. I feel confident working with them.
Jenny Mesrie
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9 months ago
I am very satisfied with the service from Putzfrau.ch. I signed up for their services about three months ago and so far I can tell that this company has met my needs. The cleaning lady assigned to me is well trained, discreet and respectful. She is always on time and focuses on work without the distraction. The prices are also fair and the working method is really safe and convenient for the customer. I would recommend this company to anyone looking for a stress-free cleaning lady
Gloria Gonzalez
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10 months ago
Very well organized in terms of organization, good cleaning work, quick response to inquiries. I can recommend it with a clear conscience.
Albers Concepts
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10 months ago
We have had our house cleaned by the cleaning agency Kehl GmbH for almost 10 years and are very satisfied with it. And if something does go wrong, there is always a way to resolve the problem in a friendly and professional manner. We can recommend the cleaning agency at any time.
Silvio Ponzett
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10 months ago
We use the services of an employee of the cleaning agency Kehl GmbH once a week and are very satisfied. She is always on time, cleans our two bathrooms, vacuums and mops all floors in the apartment and, last but not least, wipes the dust. The price performance ratio is very good. We hope that she will remain loyal to us for a long time.
Guido Boehme
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10 months ago
I have been using Putzfrauenagentur for the last 5 years and I highly recommend them: for their clear contract, responsiveness and their cleaning persons being efficient and trustworthy. For the first session, one manager from the firm and the designated cleaner are present. You go together through the apartment and decide what you want to be done. This is all written down in a form that all 3 parties will have at the end. I found this a great practice. Everyone is on the same page with expectations. There is also a contract signed including the key. When the cleaning person goes in vacation they offer someone else for replacement. Anytime, I wanted to change the hour or add a new cleaning session they tried to accomodate and proposed solutions.
Loredana Vamanu
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10 months ago
excellent service! Thank you
Christine Kyburz
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10 months ago
We have been customers of the cleaning agency for several years now and can only recommend the service. So far, without exception, all missions have always been well planned and carried out and a substitute has always been communicated in good time during holidays. Our cleaning lady has always been 100% reliable and absolutely trustworthy and has always done her work on time and very satisfactorily.
Christian Scholz
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10 months ago
I have been a satisfied customer for years. If only everything in life would work so simply, in a friendly and professional manner ...! ;-) Highly recommended.
G B
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10 months ago
Very satisfied
Katja Aeschlimann
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10 months ago
I've been a customer for several years and have had very positive experiences. The employees are very reliable and the administration takes care of replacements in the event of changes. I think it is very good that it is precisely agreed what needs to be cleaned every time and what occasionally. In my case, the cleaning fairy comes every 2 weeks. The kitchen, bathroom and floors are always cleaned. The microwave, the rack in the kitchen and other things only occasionally, alternately. So there are always the same number of hours per assignment and I know the costs. I really appreciate this service.
paul huwiler
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10 months ago
Very efficient and professional cleaning lady
Alberto D'Amico
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10 months ago
I am very happy with the services of this company. Very easy to deal with in my opinion super well organized.
Claudia Ritschard
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10 months ago
We’ve had several employees clean our apartment and they all did (and still do) a great job. Customer service is quick to respond, helpful and very friendly.
Roman Schaub
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10 months ago
Just a super professional service and company. If my usual cleaner is away they have a replacement set up automatically. I've been a customer for 8 years and will continue for a long long time. Highly recommended.
Luke Bragg
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10 months ago
Parfait and excellent quality!! I can them recommend!
Igor Golovakin
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10 months ago
Since 2016 my apartment has been cleaned by employees of the cleaning agency and this always to my complete satisfaction. Many Thanks. I can happily recommend the company.
Guss
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10 months ago
Great price/value, professional and responsive service.
Sven Mangold
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10 months ago
For some time now I have been able to enjoy regular cleaning from cleaning agency Glattal GmbH. We are very satisfied with our cleaning staff, who are very thorough, but also spontaneously decide what is necessary. The agency itself is reliable and quick if you have a concern or question. We would recommend this again and again.
Zdara Posch
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10 months ago
Very reliable and trusted service provided
Gerhard Steinrücken
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10 months ago
After some difficulties with staff at the beginning (reliability) we got now an excellent reliable help.
Volkmar Puempin
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10 months ago
The cleaning fairy assigned to us is always very friendly. She does the cleaning to our complete satisfaction. Price / performance is good. You don't have to worry about anything anymore, everything is organized by the company and communicated transparently. We can highly recommend the cleaning agency Grossraum Winterthur GmbH, as well as our dear cleaning fairy. A real asset for us.
Jörg Sameli
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10 months ago
Very good and professional company. Friendly and fair customer contact. Look good to your employees! So far I have only had good experiences. My cleaning fairy comes reliably and does her work flawlessly to our complete satisfaction. Many thanks to Ms. Schmid and her team!
Simi s Welt
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2 years ago
MARION Wedding
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3 years ago
Company of liars, i cancelled the contract as they never managed to clean properly within reasonable amount of hours. Watch out that you can only cancel the contract after 3 months even if you are not happy with the service and trial cleaning they don't allow you to have. Very disappointed and don't recommend to anyone.
Lis Wendel
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3 years ago
Arrogant and unprofessional. I required a check out cleaning and it took 2 weeks to finally get the person coming to see the flat after few cancellations at the last moment. And when she finally came all the questions were about agreeing to get a long term contract with them for the next flat. After i said that i'm not interested in long term cleaning, Manuela promised to make me an offer in 1-2 days and left. However no offer arrived from her and when i chased for a feedback she said that all their cleaning teams are not available at the date of cleaning and long after that. I didnt understand why i had to wait 2 weeks for her visit if she knew that they will not be able to clean. Ridiculous and unprofessional.
Anna Batistini
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3 years ago
The putzfrau.ch company is warmly recommended from advice at the beginning, responding to needs, communication and effective cleaning. Thank you for the great cooperation.
Rene Stöhr
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